The term ‘Art Deco’ was coined in 1966 and refers to exhibition entitled 'Exposition Internationale des Arts Décoratifs et Industriels Modernes', held at the Musée des Arts Décoratifs in Paris. Originally planned for 1914 but launched in 1925 due to World War I. Many international exhibitions helped promote Art Deco, but none was more important than the exhibition held in Paris. The exhibition brought together many designers from all over the Europe including British, Austrian, Netherlanders, Hungarian, Italian, Spain, Polish, Czechoslovakian, Denmark, Swedish and the USSR designers. Other parts of the world were less well represented – Germany as a main aggressor in World War I was not invited to exhibit. The USA declined to participate. However, in later years ( around 1940s) Art Deco flourished in America.
The style that represented Art Deco was full of streamlined and sleek forms, geometric and angular patterns. It was also characterized by experimenting with industrial materials such as aluminium, stainless steel, glass, shark skin, zebra skin and plastic. This movement was a mixture of many different movements and styles including Cubism, Modernism, Neoclassical, Futurism, Bauhaus and Art Nouveau. Art Deco began a modernist reaction against Art Nouveau and totally took its place after World War I. It was caused by young reformers who believed that beauty does not depend on ornament but can be achieved by sensible use of colour and texture as well as manipulation of form.
Art Deco, like its precursor Art Nouveau, was influenced by many sources from all over the world. Art Deco had many strong European, Asian, African and Meso-American influences. Egypt played a big part in the style of Art Deco. The discovery of Pharaoh Tutankhamen’s tomb, by Howard Carter in November 1922, resulted in huge interest of Egyptian art and culture. Many goods extracted from the tomb such as furniture, cases, mummy, chariot, gold jewellery and unusual golden funeral mask of Pharaoh inspired many designers.
Art Deco survived until 1939, the beginning of the World War II. However, in colonial countries like India or Philippines it became popular in 1960s as a gateway for Modernism. In my personal opinion Art Deco was one of the most admirable movements. What I like about it, is a fantastic use of form. Streamlined, elegant and modern shapes, extraordinary materials, triangle patterns.